Marketing

The national and international tourism marketing of Hessen’s state capital is bundled in the Marketing division of Wiesbaden Marketing GmbH. The marketing of the congress and event city of Wiesbaden as a leisure travel destination and as health centre is done by way of exhibitions and workshops in a total of twelve countries. The conceptual planning of tourism themes and their implementation is under the control of the staff in Tourism and Congress Marketing. In addition, this division initiates and realises PR campaigns and acts as a competent contact partner for tourism multipliers and travel journalists. The Marketing division is also at the disposal of tourism funding agencies of the City of Wiesbaden as a professional service provider. Additionally, this is where the activities of the Wiesbaden Congress Alliance are centrally controlled. The marketing co-operation combines Wiesbaden’s major event centres, the hotel trade and partners from business and, with its unified image, raises the profile of the state capital as an attractive venue for ex hibitions, congresses and conferences. Activities in various globally-oriented marketing alliances are just as integral to the Marketing division of Wiesbaden Marketing GmbH as providing services to individual visitors.